PRODUCT DIFFERENTIATION STRATEGY

FREE MASTERCLASS

Tired and confused about growing competition on eCommerce platforms? Looking to build a sustainable private label, but got frustrated with the next steps, new products, and improvements? Don't know what to start with? 

START your private label engineering journey by joining a MASTERCLASS on product differentiation essentials. 

FRAME a clear understanding of what differentiates you from competitors and how your winning strategy should look like! 

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Schedule your MASTERCLASS

 

Small businesses can create big products! Differentiation is a key element for engineering successful private label, and reaching long-term success in eCommerce. We offer you free resources to help framing your plan.  

You will learn:

  • 4 steps for building a successful differentiation strategy.

  • Basics of 3 core differentiation techniques

  • “Perfect Blend” differentiation concept

  • Approach to consumer research 

  • Approach to competitor analysis

  • Strategy decision protocol

You will get:

  • Theory & case study: 30 min  

  • Practical exercise: 30 min 

  • Q&A: 30 min

  • Ideas, insights, expertize form NPD professionals

  • Free set of materials: 

    • Concept description

    • Instructions

    • 4 printable templates

#9XProductTools. Product Engineering for Private Labels.